Case study · E-commerce
PPS Consulting India built a brand analysis tool in Google Sheets for an Amazon consulting business, with the same measures for every brand across marketplaces. It automated 60% of the manual data processing, and the client has used it for four or more brand evaluations.
60% automated
of the manual data work in brand evaluations drawing on 20+ sources
The business evaluated brands for its clients across several Amazon marketplaces, pulling data from 20+ sources by hand.
There were no standard criteria for comparing brands, benchmarking competitors or spotting growth, and no repeatable way to assess a brand.
An assessment of the data sources and the reporting, and of the measures a brand evaluation actually needs.
Standard measures: performance by marketplace, category and product-level analysis, competitive benchmarking and opportunities, and profitability with growth recommendations.
A Google Sheets tool with automated data aggregation and preset formulas, adaptable to different brand structures and marketplaces, and a standard operating procedure for using it, from extracting the data to writing up the insights.
The standard measures
Built to be reused
It is if:
With the PPS Backbone Review: four weeks, a fixed fee of ₹1,50,000 to ₹3,50,000 plus GST and expenses, one fix working by the end, and a plan with owners and measures that is yours to keep, whether or not we build it with you.
How the Review works5x locations, 7x fleet
from one pharmacy and location to two pharmacies and five locations in four months, and from 3 drivers to 20+
Relevant if you are about to open your second, third or fifth location, and the first one still runs on you.
50% less time
on supply chain management, with the same team, after 95 hours of work
Relevant if your procedures exist, but nobody follows them because they are too long.
Runs without the founder
SOPs for the recurring work, one workspace, and a weekly rhythm the operations lead now runs
Relevant if every client question in your business still reaches the founder.
Across Upwork and direct contracts, including the people on our project teams.
The tool had to adapt to each brand's structure and marketplaces, and a Google Sheets tool with automated aggregation and preset formulas did that without new software.
What you're trying to achieve in the next 90 days, and what's breaking in execution. We'll tell you plainly what we'd fix first.
Book a discovery callFree, no obligation, and under an NDA if you prefer.
Or write to consult@ppsconsulting.biz WhatsApp +91 93246 21840 (opens in a new tab)
